About Us
"Motherhood is not the place where your dreams and purpose go to die."
-T'era Burton
Our Mission
To build a community that helps moms to know their purpose and answer their call.
What Problem Do
We Help Solve?
1. Helping you discover you purpose.
2. Teach you ways to monetize your purpose.
3. Help you organize all the thoughts in your head by creating a step by step strategy plan.
4. Teach you how to go from idea to income.
5. Provide a space where moms can be validated and supported holistically.
The Founder
I'm Ariel White and I am a wife, a mom, author, and an entrepreneur with a passion to help other women and moms start and grow their businesses. I started my cupcake business Sweet Blooms Cupcakes 4 years ago after leaving my job as a teacher and needed money to support the girls mentoring program I was running. Four years later it has developed and grown far beyond what I could've ever imagined. After having my daughter I thought I could just go back to business as usual, but boy was I wrong.
My mompreneur journey was so much more challenging then I was expecting. I soon began looking for support from other moms who were also running businesses but could not find it, so in Ariel fashion I decided to create Boss Mom Life a community for moms who needed help finding their purpose, creating a plan, and generating profit. I know I struggled with the fear that after I became a mom I was going to loose apart of myself and my dreams, so creating a community for other moms to feel empowered and equipping them with the proper tools to grow their businesses became my mission.
​As I continued to work with women and moms grow their businesses I realized there was a missing piece that was more important then just becoming a "BOSS!" It was during this time that God revealed He wanted his daughters to instead focus on walking in their "PURPOSE!" And Henceforth we evolved into Purpose Pushing Moms. Same Mission, New Approach!
